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Marketing Strategy for Firm PANDOS, Ltd.
Dosedělová, Denisa ; Lalošák, Miroslav (referee) ; Šimberová, Iveta (advisor)
My diploma thesis proposes a marketing strategy which helps firm PANDOS keep its place on the market and prevent from loosing its customers at the time of economic depression. This thesis contains external and internal analyse, including marketing mix analyse. The analytical part issues threats and opportunities. The proposal part consists of several steps against threats and ways of reaching opportunities.
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Modeling the Evolution of Prices for Selected Types of Buildings Supplies
Bureš, Martin ; Vítková, Eva (referee) ; Puchýř, Bohumil (advisor)
This thesis is about situation in building environment after crisis in 2008 it's aftermaths to building material prices. It deals with forming prices and terms associated with it, such as state price policy, market protection, price supervision, regulation and even more about pricing policy instruments. In further it describes prices involving materials and also programs, which are used by budget creators. There are mentioned important economic concepts such as GDP, inflation, interest rates and unemployment. I have also involved detailed analysis of 2015, which turned around the growth in construction again. Especially, it shows construction costs in each year and offers the possibilities of price optimization for suppliers.
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The Impact of the Crisis on the Financial Health of the Company - Case Study for Hartmann - Rico, a.s.
Olejová, Katka ; Oulehla, Jiří (referee) ; Luňáček, Jiří (advisor)
The bachelor thesis is focused on evaluation of financial health of company HARTMANN – RICO a.s. in years 2008–2011 and 2017–2020, in which the Czech market was influenced by the economic crisis in the first period and the corona crisis in the second period. The evaluation is performed on the basis of the methods of financial analysis, whose selected indicators are described in the theoretical part and subsequently applied in the practical part. The findings are used in the last part to determine their own solutions to problematic parts of the company.
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Commercialization of residential buildings
Karásek, Jiří ; Vaňková, Lucie (referee) ; Hanák, Tomáš (advisor)
This thesis deals with the issue of commercialization of residential buildings. The theoretical part introduces the idea of the business cycle and its relation to economic crises. The theoretical part of this thesis also deals with the area of development and related financing and marketing development projects, which is applied subsequently to the practical part for the particular developer's residential project. In addition to the application of this theoretical knowledge is the analysis of a questionnaire survey among residential developers, which is the basis for analyzing the possibility of effective commercialization of residential development projects in the post-crisis period at different stages of the business cycle.
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Impact of Economic Crisis on the Cost of Public Construction Investment
Zoubek, Václav ; Vaňková, Lucie (referee) ; Krejza, Zdeněk (advisor)
This work deals with the impact of the economic crisis on the cost of public construction investment. The aim is to analyze the evolution of prices of public construction investment during the crisis and before. The theoretical part describes the economic crisis, public construction investment and pricing. In the practical part is the analysis based on the development of individual contracts, development of price indices RTS company and changes in the volume of public construction contracts.
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The Suggestion of Company´s Marketing Strategy
Mrkvová, Andrea ; Plíšková, Pavla (referee) ; Chalupský, Vladimír (advisor)
The thesis deals with analysis of marketing strategy of Mod Desing s.r.o. The first part of the thesis is based on theoretical grounds. This part deals with the marketing in general and outlines the process of the strategic marketing planning. In the second, practical part of the thesis the theoretical knowledge is applied practically. There is the current market position analysis and the company´s marketing strategy. Based on this analysis and theoretical findings, the suitable measures to improve the competitive position of the company are recommended.
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Analyse of State Microeconomic Policy in the Period of Economic Depression
Irein, Vítězslav ; Remo, Adam (referee) ; Škapa, Stanislav (advisor)
The thesis is focused on critical analyse of each anti-crisis measures, which should regenerate the economy in the Czech Republic during the global economic crisis. All accepted measures are in the thesis analysed - primarily their purpose, expected results and the probable influence on single microeconomic subject. Author is also focused on the nonaccepted, discussed anti-crisis measures and he adds his own suggestions, which should eliminate the adverse effects of crisis on the Czech economy.
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Black Coal Mining in Czech Rep
Vínovský, Jan ; Škorpík, Jiří (referee) ; Lisý, Martin (advisor)
Throughout history, coal mining has dominated the 19th and especially the 20th century. The period of decline in mining began in the 90s. Between 1990 and 2019, there was a decrease of 88.13%, specifically from 30,714 kt to 3,645 kt of mined coal per year. Currently, only four active mines are in operation and the other two are in a conservation state. The forecast for the future of the sector is very unfavorable. In addition to the economic crisis, there are also reserves of extractable coal, which are currently around 25,000 kt. It is currently planned to end mining at the ČSA and Darkov mines at the turn of 2020 and 2021, ČSM Mines should be closed by 2022 at the latest, which will completely end black coal mining in the Moravian-Silesian Region and the entire Czech Republic.
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The Impact of the Global Crisis on the Changes in the Civil Engineering.
Smejkalová, Aneta ; Hromádka, Vít (referee) ; Vítková, Eva (advisor)
This diploma thesis deals with the changes in civil engineering that occured as a result of the global pandemic crisis. The theoretical part defines the basic terms and definitions, describes facts from past crises and defines the economic situation before the pandemic. It compares the economic situation before and after the start of the pandemic. This thesis also examines the development of selected macroeconomic indicators during the crisis. The practical part consists of an analysis of the construction market using a questionnaire survey. Based on the data from this survey, it evaluates the view of participants in the construction market on the supply side. The final data obtained from the questionnaire survey are compared with statistical data. Finally, possible predictions about the development of civil engineering are defined.
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The Rise of Populism in the Countries of Southern Europe after the Economic Crisis of 2008
Faltis, Tadeáš ; Lánský, Ondřej (advisor) ; Prokschová, Daniela (referee)
This work explores the relationship between the economic crisis of 2008 and the rise of populism in Southern European countries. The study employs a method of literature review, analysis of sociological data on the impact of the economic crisis, and an examination of successful populist parties in selected Southern European states. In the first part of the work, populism and economic crisis are defined, followed by an exploration of the relationship between these two concepts and possible methods for dating the rise of populism. The subsequent section characterizes the Southern European region and specific selected countries, namely Greece, Spain, and Italy. The focus is primarily on their structural problems that may be linked to the growth of populism. In the main part of the work, the impacts of the economic crisis on the selected states are analyzed, initially from an economic and social perspective and subsequently from a political standpoint. The concluding section of the work zooms in on the rise of populism in the selected states. Using the examples of the three most successful populist parties - Greek SYRIZA, Spanish Podemos, and the Italian Five Star Movement - the study seeks common denominators for their ascent. In conclusion, the work identifies historical structural problems, the...
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